Following criticism, Sesame Place has announced new diversity, equity, and inclusion training for its staff members.
In July, one of the girls' mothers posted a nine-second clip of the incident on the social media site. The costumed character waved her hands in the direction of the girls. Other parents shared similar clips of their black children's negative experiences at the amusement park after seeing the video on multiple social media platforms.
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Sesame Place apologized. The press release said they were "heartbroken" by what the young girls and the family went through at the park. It's not in line with our values, principles, and purpose.
The family of the girls called for Sesame Place and the parent company of the park to do better. A $25 million class-action lawsuit was filed by another Black family who visited the park.
A comprehensive racial equity assessment is one of the new initiatives announced in a press release. A training program designed to address bias, promote inclusion, prevent discrimination, and ensure all guests and employees feel safe and welcome should have been done by the end of September.
Experts in civil rights, diversity, equity, and inclusion are overseeing the program.
The president of Sesame Place Philadelphia said that the actions they are taking will help them deliver on their promise. We are committed to making our guests feel welcome at our park.
Ty Cole reports additional information.
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