The Roombas are no longer standing.
The beloved automated vacuums are now owned by Jeff Bezos, who probably wasn't motivated by a passion for clean floors.
Buying a Roomba will allow you to get a detailed map of your home, rather than the other way around.
All of Amazon's pre-existing smart home devices have the ability to relay information about users back to Amazon, which can tell a lot about a household.
With the acquisition of data-laden Roombas, Amazon will be able to get a more in-depth picture of households everywhere.
Brad Russell, who tracks smart home products for a researcher, said that it was possible to learn the behaviors of a household. Occupancy is one of the foundations of everything. There is a lot they can do with that.
The acquisition was condemned by data-privacy and antitrust experts.
The acquisition was called the most dangerous and threatening acquisition in the company's history by a senior researcher.
It's obvious that Amazon is interested in buying a popular product. Amazon would get a new way into people's homes and lives with the acquisition of iRobot.
iRobot isn't a startup, it's a leader in its market, and it's already endearingly scooting through millions of homes. Not to mention a whole new set of wildly revealing data, the company has purchased a significant market share.
The director of the nonprofit digital-rights-advocacy organization Fight for the Future said that the acquisition of a company that's built on mapping the inside of people's homes seems like a natural extension of Amazon.
Amazon's deal is really about mapping your home.
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