A jab was taken at Apple over how it converts texts and media from one phone to another.
There is a new standard for converting media between devices.
Green bubbles that come with texting between phones have long been decried by users.
On Tuesday, Google took a jab at Apple on its website over what it says is Apple's failure to improve the user experience of messaging
Green message bubbles, poor quality compressed videos, lack of read receipts, and other headaches have long been lamented by some users.
As a result of Apple, the company converts texts sent between the two phones into what's called SMS and MMS, both of which are decades old methods of sending text only messages from device to device.
Rich Communication Services is a modern industry standard meant to improve how people can send not only texts, but also media, such as videos, and photos.
Apple refuses to adopt modern texting standards when people use their phones to text each other.
Visitors are encouraged to share the campaign on social media.
Texting between the two operating systems is not working. The social text said it was time for Apple to fix green and blue bubbles.
Apple did not reply immediately.
This is not the first instance in which the internet giant has called for Apple to adopt something. When the rapper Drake released his song "Texts Go Green" about miscommunication with a partner, the search engine giant seized an opportunity to make a point.
The "unofficial lyric explainer video" that was posted by the social team praised the song and interpreted it as a complaint against the phone.
The June video said "if only some super talented engineering team at Apple would fix this."
Business Insider has an article on it.
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