The test of a platform that allows fans to purchase concert tickets directly through the streaming service could set the stage for a new venture for the music-focused company.
A picture of a phone screen with a logo on it and headphones on it.
The tickets to seven concerts across the country can be purchased directly through a separate section of the website.
Some of the new products and ideas end up paving the path for our broader user experience and others serve only as important learnings, and the ticket platform is the latest testing initiative, according to a spokesman.
The live events hub on the app was launched in June. The section directed users to concerts in their area, but the tickets were sold on a third-party platform. With the return of in-person, live music events since the beginning of the Pandemic, we think this is the perfect time to explore new ways thatSpotify can further support the industry. The return of live music has resulted in increased demand and increased frustration over the price of tickets. LiveNation told the Wall Street Journal in April that ticket prices in North America grew at a faster rate than anywhere else in the world. Bruce Springsteen drew ire from fans who were angered at the cost of tickets for his 2023 tour, with vendor Ticketmaster's "dynamic pricing" supply and demand model offering floor seats for up to $5,000 apiece.
There are claims of low pay from artists.
The company brought in $215 million after investing $1 billion.
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