Nobody Is Playing Netflix’s Games

It has been more than two years since the streaming giant began its push into gaming. Almost all of the service's users have never played a video game on the platform. You are the one percent if you've played any of their titles.

This news is eyebrow-raising even though it isn't shocking. The company lost 970,000 subscribers in the last quarter, so it's unlikely that they'll be able to get them back. According to the data obtained by CNBC, games on the platform have an average of 1.7 million daily users, which is a fraction of the total number of people who subscribe to the service. There are 23.3 million downloads for those games.

Tech giants have been playing games for a long time. All-star talent and in-house studios are some of the things Amazon and Google have done. Big companies with money can't force their way to success. Video games are a yearslong endeavor requiring the hard work and talent of teams that can range from a small group of independent creators to hundreds of developers across the globe. It takes more than a few titles to lure people away from their consoles and into the world of video games. TikTok is one of the most popular applications on your phone.

It is possible that part of the problem is about awareness. The company's investment into games doesn't show in the way it markets and promotes them Look at websites that publish how-tos for finding games. The streamer doesn't have a good reputation when it comes to getting people to watch it. When it cut most of the staff, the fan site barely began to grow. After one season, it has canceled dozens of shows. It seems that the company barely let users know they were there.

It would be easy to say that the streaming giant isn't gaining people because of their offerings. Exploding Kittens, a card game, and Into the Breach, a sci-fi strategy game, are two established hits that have done well on other platforms. The company's streaming universes have built-in fans. The critics have positive things to say. The games haven't been given enough time to succeed.

The giant has been clear about its continued ambition for mobile gaming. Sam Barlow's next title, Immortality, is one of 50 games the company plans to offer by the end of the year. The model of iteration and its self-proclaimed "crawl, walk, run" is something thatNetflix likes. It seems that gaming is in its infancy.