Christine Hall, Haje Jan Kamps /
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We are back with more good news on Tuesday. Today is a lot of startup high-jinx. We picked some of the stories that caught our attention today, so you can check out the site for all of it. Christine and Haje are ready to go.

The TechCrunch Top 3

  • Say it, forget it, post it, regret it: WhatsApp was at the top of the news food chain today with two stories. The first is something users seem very excited about — more time to delete a message. In fact, users now have 60 hours to delete a message they didn’t like or didn’t mean to send. This is an extension from 1 hour, 8 minutes, and 16 seconds, Ivan reports. Excuse us while we go look at something…
  • New feature alert: Now that we got that pesky deleting thing out of the way, WhatsApp also unveiled new privacy options for users that includes screenshot blocking and stealth mode, Taylor writes. The screenshot blocking option, which is a once-viewed message, reads very much like Inspector Gadget’s self-destructing message, minus the explosion.
  • Gone phishing: Armenian startup EasyDMARC took in $2.3 million to tackle the billion-dollar phishing industry that has reared its ugly head since strangers have been able to get people to click on links. Mike reports that the company has bundled up the DMARC protocol, or ‘Domain-based Message Authentication, Reporting, and Conformance’ into something easier for businesses to use.

Startups and VC

We like to watch startup play hardball. A year after going public, an app growth and monetization agency submitted a proposal to buy a game engine for $20 billion. There is a chance that Unity would have to end its merger with iron Source.

Lucas reports that there have never been more firms and more money dedicated to blockchain venture investing, despite the fact that many of the investors have scaled back their rapid pace of startup investing. The $35 million debut fund was closed by portal venture capital.

Real Open has a new product called RealScore, which is a credit scoring system for buyers and sellers of luxury real estate. High-net-worth clients who want to purchase property usingcryptocurrencies are mostly served by the broker.

More, more, more.

  • Yeah, but what do you really do: Paul reports that Truework, which helps lenders verify borrowers’ income and employment, raises $50 million.
  • Canoo is up a creek, paddling like mad: Pre-revenue EV startup Canoo shows it is burning cash like there’s no tomorrow, in a race to hit a $1 billion EV sales goal, Rebecca reports.
  • I didn’t like that one: Returning items from whence they came can be a royal PITA. ReturnLogic bags new money to make that less nightmarish, Christine writes.
  • First, India. Next, the world!: Accel led a $2.6 million investment into Produze on its mission to help agri-producers in India export globally, reports Jagmeet.
  • Fifty dune buggies, coming up!: Abigail caused us to get real excited: It looks like the Meyers Manx dune buggy is coming back, this time as an EV.
  • Well that’ll cause a hangover: VC-backed low-alcohol aperitif startup Haus is up for sale after Series A falls through, writes Natasha M.

To optimize for growth, study your down-funnel metrics

There is a lot of time and energy put into marketing and acquisition by early stage companies. Growth is great for investors.

They like revenue even better in August 2022.

The largest lever for moving users through the funnel isVarying messaging by user cohort. It is imperative to slice users into their buckets so that they can be targeted.

To optimize for growth, study your down-funnel metrics

Techcrunch+ is a membership program that helps startup teams. You can join here.

Big Tech Inc.

If the ban on Battlegrounds Mobile India continues, India game firms won't accept the vibe from the country's prime minister. Some firms are decrying the ban as an unfortunate event and said that it will deny opportunities to an entire generation of youth in India.

Ivan wrote a story about the launch of a website for children to practice reading. The company is trying to get Apple to adopt Rich Communication Service, which is a protocol designed to improve messaging betweenANDROID and ios users.

The CHIPS and Science Act of 2022, which was signed into law by President Biden, has been moving through both houses of Congress. He explains what this bill is about.

  • You can’t dance here: We were shocked to find out that TikTok’s parent, ByteDance, bought a hospital group in China, Rita writes. The company was already getting into healthcare, but going from acquiring a company that provides healthcare to owning hospitals is a big leap, or tour jeté, if you will.
  • But you can dance here: Spotify has a pair of new features, with Aisha writing about updates to the home screen that include personalized discovery feeds for both music and podcasts. Meanwhile, Ivan reports on the company’s Soundtrap app for musicians, unveiling live collaboration and autosave features.
  • Streaming while dancing: Looks like Walmart is getting into streaming services again, Lauren writes.
  • Don’t dance with that cookie: The European Union is going after some entities it says have largely ignored warnings to bring their cookie consent banners into compliance, Natasha L reports.
  • ICYMI: Here are some of yesterday’s big stories that spilled over into today: Kyle and Natasha M write about Groupon cutting over 500 staff and Sarah’s report on Snapchat’s new “Family Center” feature.
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