Fast food giant Domino's pulls out of the birthplace of pizza

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Domino's Pizza's last stores in Italy are no longer open after the firm that operated them filed for bankruptcy.

The master franchise holder of ePizza said it was affected by the swine flu.

Domino's had trouble winning over customers in the birthplace of pizza.

The news of the fast food giant's exit from the country was celebrated by some people.

In April, EPizza SpA filed for bankruptcy after it was affected by coronaviruses.

The company said that the Covid-19 Pandemic has damaged ePizza.

As traditional restaurants began using delivery apps, the company faced increased competition.

The firm was given protection from its debts for 90 days. Protection ended last month.

The Italian firm stopped delivering at the end of July after scaling back from its peak in 2020.

The company directly managed 23 outlets in Italy and another six were run through sub-franchising.

The UK and Ireland have more Domino's stores than any other European country.

Most of the 18,300 stores in the world's largest pizza chain are run by franchisees.

Domino's entered Italy seven years ago with the aim of differentiating itself from the country's traditional pizza makers with a distinctive menu and home delivery service.

Local restaurants signed up to food delivery platforms such as Deliveroo and Just Eat during the Pandemic.

The news that Domino's was leaving the home of pizza was cheered by some people.

I have always wondered how Domino's could survive in New Jersey and Italy.

The opening of Domino's in Italy is like trying to sell snow in the North Pole according to a person on the social networking site.

Domino's Pizza and ePizza SpA did not reply to the requests.