Google pressures Apple to stop being stubborn and adopt RCS — and you can join in

• Google has started a new campaign to pressure Apple into adopting RCS.
• A page on Google's Android website lists all the reasons why Apple should support RCS on iMessage.
• Google has been public about Apple's lack of support, while Apple has stayed mostly silent on the matter.

The company's latest campaign is an attempt to get Apple to adopt RCS on the phone.

There is a page on the company's website that explains why Apple should support RCS in iMessage. When texting non-Apple devices, Apple's reliance on outdated messages leads to a number of problems, not only for the non-Apple devices, but also for the non-Apple devices' users.

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The lack of read receipts, typing indicators, and end-to-end encryption are included. Apple's green bubbles are hard to read, according to the search engine giant.

Several articles and examples on social media express frustration over Apple's lack of support

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It's definitely a story we've all heard before and likely one we'll continue to hear for some time, as it's a bit of a mess between the two mobile operating systems. It will never happen, so we have to settle for RCS coming to iMessage. This isn't the first time that Google has called out Apple.

Apple’s iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this. https://t.co/MiQqMUOrgnJanuary 8, 2022

You can see more.

Many of the features that users are used to using in Apple's iMessage can be found in the RCS version of the phone. "Nick liked an image" is no longer a "Nick liked an image" message for users of the Android platform. The new Google Photos integration will allow you to send videos with no loss of quality. Expanding end-to-end encryption is one of the things that is being worked on by the company. It's pretty much one-sided until Apple adopts RCS.

It's not helped by the fact that the messaging around it has been confusing. There are signs that the company is trying to get its act in order.

Apple has been silent on the matter of not supporting RCS. According to court documents, company executives saw iMessage as a big way to lock customers into the platform, so they didn't want to add any more support.

At least no one can say that it's due to a lack of effort on Google's part because Apple won't bring it any time soon.

You can use the "Get the Message" website to send a message to your friends on the social network.