The TikTok influencers are coming for the midterms

With less than 100 days until the elections, the Democrats are trying to get their supporters to vote with party-sponsored content.

The DNC built an online organizing hub in the run up to the election. The hub makes it easy for surrogates and supporters to get party-sponsored talking points, messaging, and a wide variety of digital content to post on their own social media feeds.

The goal is to equip grassroots supporters and volunteers with the tools to share our message with their own networks. We will meet you wherever you want to go.

Political groups and politicians used to interact with voters differently after the coronaviruses epidemic. With in-person events out of the question early on in 2020, candidates in both parties began focusing messaging towards online platforms voters use at home. Biden's campaign tried out a number of different methods to reach voters.

The DNC has generated over 83 million impressions since implementing online organizing in February. More than 1,000 people have been trained on how to use the hub.

Greenfly is the hub's main platform for hosting content. The DNC's digital and coalition-building teams seek out potential influence from across the party's spectrum of support. After a supporter is contacted, they are asked to attend an online training seminar before they are onboarded into the Greenfly platform.

The Democratic party has been able to instantly push content to volunteer messengers thanks to the DNC's partnership with Greenfly.

If you download the Greenfly app, you will be able to access a number of DNC galleries featuring content for you to download and repost on your own feeds. An official said Monday that the types of content ranged from pressing policy explainers on issues like abortion rights to imagery about the Biden administration's success. The DNC can use Greenfly to send push notifications to users to make more urgent share requests for specific content, which could aid in the party's rapid response messaging program leading into the elections.

Over the last few years, several Democratic campaigns and political groups have shared official content with their online supporters. Greenfly gives Democratic officials more insight into what content is being shared the most and gets the most engagement across platforms like Facebook.

The information has led to the creation of more suitable content for their supporters. The creators of TikTok used square images in their videos. The background graphics for TikTok were designed after Democratic officials noticed the trend.

Greenfly has been used by the DNC in the past to connect with supporters during important party events. Greenfly was used by the campaign of President Joe Biden. More than 80 percent of Biden share digital content on social media, according to Greenfly.

Over the last few years, political groups have begun to use online influencer marketing to their advantage. A pro-Biden super PAC launched a six-figure paid advertising program in April. Conservative groups are encouraging creators to post conservative content on their social media accounts.