Three new colors of the Beats Fit Pro wireless earbuds will be available in a collaboration with KimKardashian. The new neutral colors will be available online at Apple.com and in select Apple Store locations as of the following day.
The images of the new Beats Fit Pro colors were discovered late last month, but they are being released under different names than were seen in the image files
"I wanted to break away from the idea that headphones have to be colorful to make a statement," said Kim Kardashian. "This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality."
The original launch of Beats Fit Pro has been well received, with users citing a comfortable fit thanks to flexible wingtips and multiple sizes of Silicone ear tips. The earbuds have an H1 chip that can be used to pair with Apple devices, as well as Active noise cancellation with transparency mode, spatial audio support, and an H1 chip that can be used to switch between Apple devices.
A new "Beats x Kim" ad campaign is also going to be launched.
"Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones," said Eddy Cue, Apple's senior vice president of Services. "We're excited to offer Beats' most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike."
Apple's online stores in the US, Canada, UK, France, Germany, and Japan, as well as Amazon's in the US and Canada, will carry the new Beats Fit Pro colors. They will be the same price as the other colors.
The new colors will only be available at Apple Store locations in Los Angeles, Fifth Avenue and SoHo, New York City, and Miami.
Selfridges in the UK, Galeries Lafayette in France, Zalando in Germany and Switzerland, David Jones in Australia, and Crawford and WeChat in China are some of the authorized retailers.
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