Few subscribers of the platform care about the gaming industry as much as they would like.
When it came to gaming, the first thing that came to mind wasAndroid before it came toiOS. The gaming section was an extra for subscribers to get their hands on. Recent findings show that most of the people who subscribe to the service don't want to play mobile games.
The games have only been downloaded 23.3 million times and have an average of 1.7 million daily users playing them. It's less than 1% of the total number of subscribers.
The games came to life. At least by numbers, it's not really competing with some of the best games on its platform, but it has been gradually launching new games to help drive engagement. Its efforts have been futile and aren't enough to get people to subscribe.
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The company has been trying to get more attention from its users. "We have many months and really, frankly, years, to learn how the inclusion of gaming can retain its users and potentially new ones down the road," said Greg Peters, the COO of the company. It has been less than a year since the company was founded. People tend to visit the platform to watch.
Currently, there are twenty-four games on the current list. The apps cover a range of different gaming genres, even some based on popular shows on the platform like "Stranger Things: 1984," and is hoping to expand this library to at least 50 games by the year's end
Will the gaming section appeal to existing subscribers? Users can download games from the Play Store. Peters said earlier this year that the streaming service was leaning towards grabbing well known titles. He said during an earnings call that they are open to licensing large game intellectual property. Some of that will happen over the course of the year.