The new iPhones will arrive in September but with a different design. Max Weinbach, an often reliable source of Apple news, has reported that the new iPhones are expected to be released earlier than in the past. According to a further report, Apple is planning a pre-recorded event for the next iteration of the phone.
According to Mark Gurman in the August PowerOn Newsletter, the company is putting the pieces together for a September launch of the device. According to Gurman, Apple will hold a media event in the first half of September. There is a chance that the pre-recorded event is a concession to the COVID-19 Pandemic.
The first week of September will see the launch of Apple's new phones, rather than the second week. The main focus of the event is to be fixed on the iPhone and the Apple Watch. There are no expected launches of iPad or Macs. The company will always announce a later event in October, with its new products going on sale at the same time as the holiday sales season.
Dates aside, as with last year, Apple is expected to release four phones, with two of them under the 'iPhone' and 'iPhone Pro' line. The Mini was replaced by the iPhone 14 and 14 Max, while the other two were the iPhone 14 and 14 Pro. According to reports, Apple expects a 95 million initial stock run for the iPhone 14 and 14 Pro, with the Max variant getting the majority of the share. The initial run of the iPhone 13 was partly due to supply chain constraints.
The reverse holds for Apple's smallest phones. Big phones have sold better than smaller ones even though Apple resisted moving to the largest size. Whether it's a bigger canvas for media consumption, a more expansive set of cameras, or just plain old big batteries, people seem to like them better. In the midst of a global recession, Apple thinks it would be a good idea to switch out a small phone for a larger one. It is a big move. It will be seen how it plays out.
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