fret not, if you've been waiting for a mega-dose of frilly OOTDs and reality TV-style updates to hit your For Your Page, you're not going to be disappointed. Rumors that the university's Greek life system had banned RushTok are not true.
After last year's wildly viral moment, TikTok viewers began to become emotionally invested in 18-year-old girls' Greek life journeys in their very own para social relationships via the internet. After a few days of what some viewers thought was a small amount of videos from the students at the University of Alabama, comments began to surface suggesting that #RushTok had been banned.
According to the Panhellenic Association at the University of Alabama, there is no ban on TikTok or social media content of any kind.
The Alabama Panhellenic Association doesn't have a social media policy for active or potential members, and they don't limit what they can post on social media, according to the assistant director of communications.
The most likely explanation is that most TikTok viewers don't understand Alabama's recruitment timelines. It was expected that #RushTok would take off with the speed it had last year. Girls in the middle of recruitment week showed off their outfits in the morning before recruitment events and discussed their results after the event.
The first Alabama rush video that most viewers watched this year was posted on July 28. She breaks down what she is going to bring in her "rush bag" to get through recruitment week. The video inspired a couple of other potential new members to make similar posts, but not as many as last year. The "rush bag" videos were misinterpreted to mean that recruitment had begun. The popular outfit videos are usually made during the week when the actual events are taking place. The videos most people are expecting to see can't be made yet, as recruitment events that require specific outfits officially started on August 6, with the most intense days occurring later in the week.
The school's Panhellenic Association does not officially ban posting on social media, but its position on individual chapters' social media standards allows for each chapter to make its own decision. The University of Alabama may not look at #RushTok favorably due to negative attention brought to chapters that chose not to select girls that the internet deems its favorites. If individual chapters were to ban posting on TikTok during recruitment, this would likely be a whisper-network rule rather than an official stance.