California Gov. Gavin Newsom took out an ad in Variety to urge Hollywood to 'walk the walk' on their values and stop filming in conservative states like Georgia and Oklahoma

• The governor of California put out a full-page ad in Variety.

• The industry should rethink shooting in states that restrict abortion and the rights of the lesbian, gay, bisexual and queer community.

• The Film & Television Tax Credit Program will be extended.

The governor of California took out a full-page ad in Variety to urge the film industry to walk the walk and not shoot in states that have a "cruel assault on essential rights."

California is the best place in America to create and the home for storytellers for over 100 years according to the ad. The best culture for creators and the robust tax incentives are mentioned.

Georgia and Oklahoma have waged a cruel assault on essential rights over the past several years, according to the ad.

"Today more than ever, you have a responsibility to take stock of your values, and those of your employees, when doing business in those states," it says.

"To those in power to make decisions about where to film, where to hire, where to open a new office, we in California say: walk the walk," the ad concludes. Do you want freedom? You can choose to be creative. It's up to you, choose California.

The ad was paid for by the governor's political action committee, and the announcement of his support for extending tax incentives for the film and television industry was included in the ad.

He supported a bill that would extend the Film & Television Tax Credit Program for another 15 years. The industry gets $330 million in tax credits annually. Extending the program would help ensure that the entertainment industry continues to drive economic growth with good jobs and a diverse workforce.

The bill has already passed the state Senate and will go to the full Assembly before landing on the governor's desk for signing.

California is home to more film and television productions than any other state, followed by New York and Texas. Georgia has become a major shooting location because of it's tax program. A six-week abortion ban took effect in the state last month.

He has targeted Republican states in the past. In an ad that aired in Florida last month, the California Democrat said "freedom is under attack in your state" and urged people to move to California.

Business Insider has an article on it.