The company is looking to shake up its platform with the launch of private communities called "Houses." Users will be able to create Houses starting today, but Clubhouse will approve new Houses slowly in order to learn from feedback and adjust the product accordingly.
The sign-up page for Houses says that it is a private hallway for your favorites. You can catch up with friends and meet their friends at any time of the day or night. The house grows through people you trust, since everyone gets to nominate a few friends. It is possible to keep it closed if you prefer.
The company sees the new Houses as more intimate than clubs as they are built through invitations and anyone in a House can start or schedule a room within the House. Houses and clubs are seen by the company as dinners with friends and shows in your town.
Each House will have its own personality, culture and content moderation rules, according to a statement from the CEO of the club. The platform will be able to address a few issues if it is split into a number of clubs. It can be hard to find the right rooms in a community that caters to more than one community. He said that communities need to be able to split.
As communities grow, they need to be able to split into new ones and have more intimate relationships. That is how music creates hiphopheads. It is the reason people form smaller circles when a house party grows. Getting together with people you enjoy is becoming more difficult as the world is becoming remote.
There will be a lot to tune in, but the company has years of capital in the bank and is committed to the product.
The sign-up page for the creation of a house asks you to give your name and club membership number. How you would describe your House to others and who you would want to invite to be a founding member of your House are all part of the process.
As people around the world were confined to their homes during the Pandemic, live audio grew in popularity, leading to the launch of social audio clones. As restrictions have been lifted around the world and in-person events have returned, Clubhouse has been looking for ways to keep users. For example, the company recently launched in-app games and added a text chat feature into its voice rooms that is similar to what people would see on a video game website.
The same goal of retaining users and possibly attracting news ones has been achieved by today's announcement. The company is likely looking to compete with other companies. The introduction of Houses could entice people to return to the platform.
Clubhouse closes an undisclosed $4B valuation Series C round, as tech giants’ clones circle
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