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Football players in the Pacific-12 will be able to get more than just a few likes on their highlights.
Football players will be able to monetize videos of their top moments on the field thanks to an initiative announced by the conference.
Athletes will be provided with a custom digital video after each game that includes their best plays and camera shots from various angles.
Pre-roll advertising can be found on the Amplify platform once players send out their highlight reel. The athlete will be paid based on the ad that was sold.
Football players who are approved for the program will receive a total of $1,250 as well as a potential percentage of the program's overall revenue, according to a source familiar with the deal.
The Pac-12 is committed to providing student-athletes with best-in-class technology, tools and promotional platforms that support their individual brands. The partnership with Tempus Ex is focused on enhancing our student-athlete and fan experiences, and today's announcement is another important step in positioning the Pac-12 as a leader when it comes to student-athlete promotion and brand building.
The Pac-12 is the first conference to give athletes the ability to make money from their highlights.
It will expand to include men's and women's basketball players in the future, as well as athletes in other conferences.
David Herman, senior partner manager at Twitter Sports, said in a statement that they will act as the megaphone for athletes. They can use their most important moments on the field to get meaningful NIL compensation. We are excited to bring this program to sports and conferences across the country.
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