Samsung could drop the Z branding from its foldable phones

• Samsung is reportedly getting rid of the Z branding on its foldable phones.
• The new branding will allegedly begin with Samsung's upcoming foldables.
• Samsung quietly removed the letter Z from its website listing for the Galaxy Z Fold 3 and Galaxy Z Flip 3 earlier this year.

While we've seen a lot of leaks about its next hardware products, it now appears that the company is also changing its name for its foldable phones.

According to the leaker, the Z branding will be dropped from the foldable phones. The devices will be referred to as the GALAXY FOLD 4 and GALAXY FLIP 4

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The company may be changing the lineup's branding. The company has done that before.

The letter "Z" was removed from the listing on the website for the Z fold 3 and Z flip 3 in several European countries. The letter was used in a pro-Russian campaign. The letter Z has become a symbol of Russia's invasion of Ukraine and can be seen on the side of Russian military vehicles.

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The letter will not be printed on the boxes of the foldable phones. The company may have settled on a simpler name for its foldables.

If the Fold's branding is simplified, it will be no surprise. The first foldable device, which was called the SAMSUNG GALAXY FOLD, was released in 2019. The return to that naming scheme will be much simpler.