That’s some slam dunk branding.
Image: Microsoft

On Tuesday and Wednesday, the New York Liberty Women's National Basketball Association team will be playing against the Los Angeles Sparks on a basketball court that is covered in XBOX logos and console-inspired designs. It is the league's first gaming-inspired basketball court, with the area under the net made to look a bit like the ventilation holes in the Xbox Series X.

The court has been recreated in the Dunking Simulator experience. It could be fun for people who won't be able to attend one of the actual games, despite the fact that the game doesn't look as realistic as NBA 2K.

Something tells me this isn’t quite how it’s done in real life.
Gif: Xbox

Microsoft will donate up to $50,000 to the Mamba & Mambacita Sports Foundation or Girls Who Code as part of its goal of bringing more attention to women in sports and gaming.

According to a report from The Guardian last year, women are underrepresented in the list of top earner in esports and players in the NBA are paid far less than their counterparts. After the league was added to NBA 2K20, players from the league have appeared on the cover of the game.