New ways to diversify your games revenue

The games industry has more than three billion people playing games. For long term success, developers need to increase revenue and profitability from their mobile games. We shared new ways to help developers like you earn more revenue and attract high value players at the Think with Google gaming day in China.

It is possible to make a huge difference to your game's success by using the right metrics. New measurement dimensions help you do that. You can easily analyze earnings from third-party ad sources. The impact of privacy changes on revenue can be monitored with report dimensions indicating publisher and user response to the privacy framework.

Along with the Ads Activity report, we added more features to help you grow your revenue.

• Google Mobile Ads Software Developer Kit (GMA SDK): Implement the latest GMA SDK version to stay updated on new feature releases such as the same app key that delivers more relevant and personalized ads for your apps on iOS.
• H5 Games Ads (beta): Grow your earnings by easily showing interstitial and rewarded ads in your HTML5 (H5) games today.
• New bidding partner: Access demand from Pangle, now available on AdMob in addition to more than 200 demand partners competing in real-time for your inventory.

A strong monetization strategy isn't enough to drive sustainable growth for your game. The right tools are needed to attract good players. We are making this even easier with the ability to add an audience signal. To help guide our models to find similar new players who are more likely to convert, you will be able to use your existing knowledge on the types of players you think would be most successful with your campaigns. It will be available in a few months.

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Measure your campaign performance accurately and act on your conversion data as the industry moves away from device IDs. The introduction of on-device conversion measurement was due to that. There is a way to prevent user-identifying information from leaving a user's device with on-device conversion measurement. Privacy standards can be prioritized without compromising performance. Explore our guide to learn how to use this solution.

Other new features are being released to help you grow.

• New audience lists: Re-engage high-value players with automatically generated lists of past purchasers based on your apps’ play data. This feature is now generally available through App campaigns for engagement.
• Creative testing for video: Easily run experiments to understand the impact your video creative has on your App campaign performance. This will be available in beta in the coming months.
• Target return on ad spend (tROAS) for ad revenue: Acquire players who are more likely to engage with ads shown in-app. In the coming months, all developers can send ad revenue from monetization platforms to Google Analytics to improve tROAS bidding in Google Ads.

Advertisers now have the chance to reach more users with their campaigns. Advertisers will have the chance to participate in real-time bidding integrations with third-party platforms.

Developers who use third-party platforms will now have easy access to competitive real-time bids from advertisers. The buying tools will be made available as a bidder for approved publishers on these third-party real-time bidding monetization platforms at a later date.

The Ads keynote will show you how these solutions can help your games business.