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  Cape Cod is riding the shoulder season wave

Excerpt from Travel Market Report

There are times when they are different. Thanks to people working remotely, seasonal high peak destinations are no longer getting the cold shoulder.

According to Ginger Taggart, Vice President, Brand Management, Global Crowne Plaza Hotels & Resorts, travelers have historically sought out the shoulder and off-peak seasons to get the best deals. According to my view, based on the trends revealed in the new 'The Future of Blended Travel' whitepaper, that is about to change

Taggart says that blended travel provides greater flexibility and has given the traveler more power.

Travel is not bound to peak/off-peak restrictions like before, as we are seeing a profile of traveler who is more adaptable and flexible. We are following the evolution of blended travel and are excited about it.

A craving for the outdoors that is stronger than ever before is one of the new consumer travel choices shown in a report. It is one of the reasons that the shoulder travel season has become more popular in many destinations.

The ten fastest growing experiences were related to outdoor activities. Almost half of the experiences were canceled outside.

According to the CEO of Tourbase, an online tour agency with a focus on tours and activities throughout the Caribbean, Alaska, and select National Parks in the U.S., many people canceled their trips in 2020 and 2021.

With their new ability to work remotely, we are seeing more vacations stretching further into the shoulder seasons. While people used to travel in September and October before Labor Day, they are now traveling in October as well. This is also true in the U.S.

Jake Hatch is the Director of Sales and Marketing at the Sanderling Resort in Duck, North Carolina. With more travelers being able to work from anywhere, the Outer Banks has seen an increase in visitors choosing to visit after the dog days of summer. The weather is gorgeous.

The islands are riding the shoulder season wave. The general manager of Greydon Hotel Group says that shoulder season bookings are increasing. With fewer crowds, mild weather and a more accessible restaurant scene, the shoulder season is more appealing to people.

Due to travel restrictions, demand has been diverted to destinations with a focus on the outdoors.

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