The platform faced criticism after some users disagreed.
There was a backlash after the new full-screen home feed view was tested. The number of recommended posts on the app was increased. Users were not happy with all of the changes. The changes are going to be rolled back over the next couple of weeks.
If we don't fail every once in a while, we're not thinking big enough or bold enough, so I'm glad we took a risk. We need to take a step back. We come back with a new idea after a lot of learning. We will work through that.
The new changes were very similar to TikTok, as the video platform is one of the biggest competitors of the photo sharing service. The changes pushed for more video to be watched. The recent wave of criticism came after well-known celebrities became vocal about the platform's newest changes. The people's disagreement withInstagram grew larger as a result of their disapproval.
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Alex Mosseri said that you should be happy to see it. Right now, I don't think that's happening enough. We need to take a step back, in terms of the percentage of feed that is recommendations, get better at ranking and recommendations, and then we can begin to grow again.
According to the CEO of Meta, those types of recommended posts account for 15% of the content on Facebook and even more on the photo sharing site. He said the figures could go up to 30% by the end of the decade. Adam Mosseri wants to temporarily reduce the amount of recommended content people see for the time being because they aren't getting along with it.
Meta mentioned that the company is a point of focus. The company aims to turn all videos posted to the platform into Reels.
However, until these changes appear, users can take a sigh of relief as they continue to look for better ways to improve how it'll implement these new changes in the future.
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