The main factors in UCLA moving to the Big Ten are exposure, institutional partnerships and resources. There is a time and a place for it.
The school's lawsuit against the apparel company for ending a record apparel sponsorship deal will be settled for about $65 million.
The two sides agreed to a settlement on May 26 that required Under Armour to pay over $65 million to UCLA. UCLA had a 15-year, $280 million deal to be the school's apparel sponsor that was supposed to end in 2020 but was terminated in June 2020. The force majeure clause in the agreement was invoked after UCLA stopped all athletic events due to the COVID-19 epidemic.
It was the largest sponsorship agreement in college sports history.
UCLA filed a $200 million lawsuit against Under Armour in August 2020. UCLA was accused of violating a separate agreement by putting social justice patches on the uniforms of its football and basketball teams. The lawsuits have been dropped due to the settlement.
Mary Osako, UCLA's vice chancellor of strategic communications, said in a statement that UCLA is one of the most recognized and respected collegiate names in the world. The resolution of this matter benefits our student-athletes and the entire Bruin community.
Financial struggles were cited as a reason for the conference shift by UCLA. The Los Angeles Times reported in January that UCLA's athletic department has a debt of more than 100 million dollars, which is due to the loss of the Under armour agreement. A six-year partnership with Nike and the Jordan Brand was announced in December 2020.
The athletic director of UCLA said in July that he had a deficit. It's difficult to just maintain when you have a large financial challenge. The move to the Big Ten will allow us to invest in the programs that can lead to more competitive success.
Notre Dame, Wisconsin, and Utah are just a few of the major college sports teams that are clothed by Under Armour.
The company wished the UCLA community well in a statement.
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