Closing the Gap Between Digital Marketing Spending and Performance

Digital marketing has helped marketers navigate through difficult business conditions, connecting with customers stuck at home during the Pandemic, and driving revenues. It's time to build on those gains by increasing their commitment to deepen data and digital mastery, building a culture of continuous learning and experimentation, and using insights to deliver personalized services to customers for higher return on investment. Those willing to do so will make more money and work harder with the C-suite to expand their business.

Digital marketing is the future of businesses. According to the February 2022, edition of The CMO Survey, they are happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by another 16% in the years to come.