10,000 cabins will be dedicated to the trade by the Norwegian Cruise Line.
The pledge was announced by Harry Sommer at the delivery of the first vessel in the line's new class.
Sommer expressed his appreciation for agent partners when he was asked how important they would be in selling the ship.
He said that the trade would be crucial in selling Prima. We partner with the trade all over the world, and the trade community is our largest distribution source.
We have salespeople in the United States, Europe, Middle East, Asia and South America.
He said that 10,000 cabins would be set aside for trade partners in Europe and the United States.
They are entrepreneurs around the world who all have unique business models and unique ways to generate demand and interest among customers.
Sommer said that agents who have a thorough understanding of NCL's product are the best-selling, which is why he wants as many agents as possible to experience it.
The people who spend time with their guests are the ones who do well with us.
When it's all about price point, we won't win; we're not going to win against cruise lines that offer a seven-night cruise for just $299.
Travel partners can communicate with their guests and describe our product to them, which is where we will win.
When a guest comes to an agent and says they want to go on a cruise to the Med, agents who talk about the product first will sell more of NCL.
Norwegian Prima will be the first major cruise ship christened in the country when it sails to Amsterdam in August.
There will be five more Prima-class ships built at the same shipyard, with the second, Viva, scheduled to launch in summer 2023.
The first of the six Prima Class vessels was delivered today, and it was a proud day for the Merchant Ships Division.
It is packed with world-firsts, never-before-seen features and extraordinary attractions.
All Rights Reserved © 2024
