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Perkins: LeBron is sending a message to Lakers with 'win-or-bust' comment (2:54)

The Lakers need to build a team with like-minded players who are willing to put in the work to win if they want to compete in the future. There is a time and a place for it.

2:29 PM ET

The NBA star and his charity have entered the world of NASCAR.

RFK Racing said that the paint scheme for the No. 17 car will be the logo and colors of the foundation. James' logo is on the hood of the car in a video posted by the squad.

Both James and Buescher were excited about the new look of the car.

So AMAZING!!!! Wow wow wow. For the love of my kids and families @LJFamFoundation @IPROMISESchool πŸ™πŸΎβœŠπŸΎπŸ€ŽπŸ‘‘ https://t.co/1jvdtbGPYA

β€” LeBron James (@KingJames) July 28, 2022

Pretty cool to have the @LJFamFoundation on my ride for Michigan.

The car looks fantastic! 😁 pic.twitter.com/UvOpr9XFja

β€” Chris Buescher (@Chris_Buescher) July 28, 2022

RFK Racing is owned by the Fenway Sports Group, which has a partnership with King James. James has an ownership stake in the car as he does with other teams. James has a piece of one of the cars.

The goal of the foundation was to assist the children, families and community in James' hometown. The I Promise School is one of the initiatives the Lakers' forward has done. Outreach to at-risk youth is the focus of the school. Students who complete the program will receive free tuition at the University of Akron.