The Twitter Blue subscription is getting more expensive

Illustration by Alex Castro / The Verge

For some people, it isn't free, but for others, it is, with a few extra features and a monthly fee. The service is increasing the price in the US and will be increasing it in the UK. It won't break the pockets of information addicts who are choosing to pay for a service that still includes advertisements in their feed, but it might be enough to make people ask themselves if it's worth it.

The add-ons in the package range from extremely useful to trivial and include an option to choose from.

The higher rate will help us continue to build some of the features you've been asking for, improve upon the current ones you already love and sustain our mission of supporting journalism.

Image: Twitter

Even though the company blamed Musk for a revenue dip in the second quarter, it didn't mention him. In happier times, Musk floated the idea of an unnamed subscription service outside of Blue that he thought could attract more than 100 million subscribers one day.

The higher price is already taking effect for new subscribers, but for the early adopters, they will be able to cancel at least 30 days before the new rate takes effect.

In order to keep paying customers on the hook, the email teases a "more frictionless reading experience" in the works. One reason I might stick around until at least October, if not beyond, is that I don't know what I'm going to do next. With the feature already announced and in testing, I can't wait to see if it's included as a blue benefit at launch.