The new date is Jul 28, 2022.
Changes to the social media platform that made it more like competitor TikTok will be paused temporarily, according to Adam Mosseri, the CEO of the photo sharing app.
A person is on a social network in Italy.
Mosseri said people were frustrated with the redesign of the feed and the change to full-screen display.
Mosseri said that there will be a temporary show of less recommended content in their feeds.
Mosseri said that more photos and videos are shared into stories in a day than are shared to feed, and that the app still focuses on family and friends.
The growth of video we have seen longpredates us leaning more into recommendations and unconnected content, according to Mosseri.
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If we don't fail every once in a while, we're not thinking big enough or bold enough, and that's why we took a risk. We need to take a step back.
Last week, it was announced that there would be changes to the platform, including a prioritization of video content over photos, which was the app's focus since its inception. Mosseri made a video to address the concerns of average users and large creators after the changes were met with a lot of complaints. TikTok has been viewed as a threat to Meta by the company. The company launched a video competitor in 2020.
For the second quarter of this year, Meta's revenue fell by nearly 1% from the same period in the previous year.
The executive of the social network defended the shift to video despite complaints from some creators.
Facebook parent shares fall after the company says it doesn't have enough advertising demand.
It's not going to turn into TikTok Jr.
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