Some of the changes that were put in place are being walked back. A full-screen display for photos and videos is currently being tested by the social network. Over the next couple of weeks, the test will be finished, according to Adam Mosseri. The usage data is not great for the new feed designs. We need to take a step back, regroup and figure out how we want to move forward.
Along with getting rid of the full-screen feed, the app will reduce the recommended content. Mosseri thinks that the volume of recommendations will be increased again before the improvements to the algorithm are made.
He said there should be a high bar when you discover something new. You should be happy to see it. Right now, I don't think that's happening enough.
Mosseri said the full-screen design was not yet good and needed more work before it was available to everyone. He noted that the kind of content people are sharing on the site will become more video focused over time.
Mosseri said that it's important to help creators build their audiences, whether or not you care about seeing content from them in your feed or stories. The option to switch off all recommendations is available.
The CEO of Meta said in an earnings call on Wednesday that around 15 percent of the posts on Facebook and more are recommended by the system. The volume of recommended posts was expected to double.
In order to compete with TikTok and to contend with the pivot from photos to videos, the full-screen feed was added. Mosseri said users' gradual embrace of video is a "paradigm shift that we've seen for many years now." Many people are against the change. This week, high-profile users called on Meta to make the popular photo sharing site again.
Mosseri said that users weren't on board with the changes and that's one of the reasons it's reversing course. There will be a walkback on the full screen feed. Mosseri told Platformer that he's confident that after taking this step back, he'll be able to start growing again.
The person is developing.