Facebook and Instagram are going to show even more posts from accounts you don’t follow

Illustration by Alex Castro / The Verge

If you already have strong feelings about your account, you should wait until next year to start seeing reels from accounts you don't follow.

The company will more than double the amount of content from recommended accounts by the end of the year, according to the CEO. He said that such recommendations account for 15 percent of the content on Facebook and that the percentage is already higher on the photo sharing service.

The Discovery Engine is a radical departure from the past focus of Facebook andInstagram on showing posts from a user's social graph or list of friends. TikTok uses artificial intelligence to serve up videos regardless of where they came from. TikTok has become one of the most used apps in the world because of that approach.

During Meta's second quarter earnings call on Wednesday, it was explained that as Al finds additional content that people find interesting, it increases engagement and the quality of our feeds. He said that Meta will use artificial intelligence to recommend content to its users.

He said that TikTok's focus on short videos would be unique. People don't want to be limited to one format.

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The last big change in how it recommends content was in the year 2018? It was predicted that it would cause a decrease in time spent on the social network but leave users feeling better.

He said that using social media to connect with people we care about can be good for us. Even if the video is entertaining or informative, it may not be as good as passive reading.

The past four years of how the feed was architected appears to have been thrown out by the founder of Facebook. He said on Wednesday that people were communicating over private messages instead of sharing in feeds.

One social trend that we're seeing is that instead of people just interacting in comments in feeds, most people find interesting content in their feeds and then send that content to friends and interact there.