The news is from Singapore.
Image source, Standard Chartered Trophy 2022I don't have a deity. It's a way of life for me to be a fan of the Reds.
Since he was born in Singapore, he has been waiting for his team to visit his hometown.
The other ones are not the only one. The National Stadium in Singapore was filled with more than 50,000 fans for a game between Crystal Palace andLiverpool.
Three years after the Covid travel ban, English teams are once again travelling around the world.
It's hard to overstate the financial importance of these trips. The cancellation of the first team's pre-season tour in India was one of the reasons why Manchester United recorded a commercial revenue loss of over 50 million dollars in 2011.
Many clubs are returning to their top overseas market now that restrictions have been loosened.
Billy Hogan said that Asia is the club's largest region in terms of fans.
Someone once told me that it was possible to stand at any airport and jump on any plane if you wanted to find a fan of the Reds. There's tremendous opportunity in Asia, but a third of our global support is here.
Manchester United traveled to Thailand and Australia where they played Crystal Palace, as well as playing other teams.
The home country of Spurs star Son Heung-min is South Korea.
These trips don't make sense from a sporting perspective. High temperatures and humid weather can make it difficult to prepare for a new season in England.
"It's not my favourite thing to do, I don't like it that much," says the manager of the Reds.
If we could train twice a day in Austria, that would be better.
To be close to our fans in Asia is great.
The debate in elite football is over. Executives will feel vindicated this summer because of the high demand they have seen in the region.
For the first time in the league's history, it will get more revenue from international broadcasters than it will from domestic channels in the UK. Between next season and twenty five years, Asia is expected to account for over one billion dollars.
Image source, Tottenham Hotspur FCThe Spurs exhibition match in South Korea sold out in 25 minutes. It was the most watched sporting event of all time.
The starting ticket price for the friendly between Manchester United andLiverpool was set by the promoter in Thailand. The cheapest tickets are in Singapore.
The prices are much higher than fans would expect in England, but they represent the power of the top clubs in the league.
A spokesman for the Reds said that they didn't set the ticket prices, they received a fee and didn't get any of the ticket revenues.
When travel and staff expenses are taken into account, the fees are not likely to justify the trips alone.
"Teams don't make a huge amount of money directly from the pre-season games, maybe a few million dollars per match at the very top end," said Kevin McCullagh, the Asia-Pacific editor for trade publication Sport Business.
There's more to come. Brand building and fan engagement in a market that will deliver larger long-term revenues from broadcast rights deals and sponsorship deals with Asian brands and companies is what this is about. The real money is located here.
They signed a new shirt sponsorship deal with a bank in Singapore.
Football clubs can help raise a sponsor's profile on the global stage by providing them with ready-made treasure troves of consumer data
Manchester United estimates that their database contains 50 million records. They had over 175 million connections on social media.
Valuable insights into the consumer behavior of millions of fans who have registered or engaged with the club at some point in the past will be given to a brand in return for its sponsorship money.
Big brands want to see the data on the fans.
He said that before they invest, they want to know how many fans a club has, how many men and how many women it has.
Image source, Getty ImagesEnglish football has become the top-earning sport in the world because of television money.
The Premier League, who were the first to come to Asia and establish commercial ties in the 1990s, have been looked at enviously by other sports leagues for a long time.
The English language's association with the premier league has helped it become the most watched sports league in the world with a combined audience of over 3 billion.
Half of the global audience and 25% of the television audience are in Asia-Pacific.
It will be a challenge to retain all of these fans with a wide range of pastimes and lifestyles available to younger generations.
Florentino Perez, the president of Real Madrid, said last year that young people don't like football. They have other things to do.
Some executives at top European football clubs were convinced by this point of view that a new competition would have to be created to keep fans interested.
The European Super League, a 'closed shop' format that would have included five English premier league clubs, was seen by many as appealing to the millions of fans around the world, especially in Asia.
It was scrapped after fans in the UK and around the world revolted.
The global professor of sport at Emlyon Business School in France said that European football clubs should not make assumptions about Asia.
Asian consumers are perceptive. There has been some disengagement from European football amongst Asian fans, so clubs are advised not to be arrogant or naive in assuming that Asia laid the golden egg.
It is unlikely that competitive Premier League matches will be played abroad in the short-to-medium-term.
A man in Singapore shows off his back. There are tattoos covering the years of every trophy won by the club. He is positive.
The first thing I did with my babies was to put a shirt on them. It will continue through the generations.
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