How Well Does Your Company Use Analytics?

Almost every company is trying to take advantage of the promise of data and analytics, but a lot of senior leaders don't think their organizations are hitting the mark. How can lagging companies catch up with their competitors and what distinguishes leaders from them? The authors offer a framework to help leaders assess their current capabilities and invest in strengthening their capabilities across seven dimensions: culture, leadership commitment, operations and structure, skills and competencies, strategy and analytic alignment, and employee empowerment.

Every company wants to take advantage of the promise of data. Many are unsure where to start even though a few leading firms like Amazon and Alibaba seem to have cracked the code. Only 39% of executives think their organizations manage data as an asset, and only 26% think their companies are data-driven. In their survey, VentureBeat found that just over a quarter of executives think their organizations are delivering on their data strategy.