The streaming platform grew its monthly active users by 19 million this quarter, beating its own estimates.
Kate Bush's 1985 single "Running Up That Hill" saw its streams jump 9000% after it was featured in a new episode of "Stranger Things." It makes sense that Spotify would promote the virtues of the British star because of the hit show they collaborated on.
Bush's resurgence into the mainstream has a lot to do with TikTok.
The song "Running Up That Hill" has been used in over two million videos on TikTok. This isn't the first time that TikTok has helped older songs return to the charts.
Bush said in a statement that her song's popularity had increased.
I’ve just watched the last two episodes of Stranger Things and they’re just through the roof. I was so delighted that the Duffer Brothers wanted to use [“Running Up That Hill”] for Max’s totem but now having seen the whole of this last series, I feel deeply honoured that the song was chosen to become part of their roller coaster journey. … I am in awe. They’ve made something really spectacular.
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