Consumer confidence is down and inflation is up, which is why e- commerce startup should expand their product offerings.
Is that odd?
Bennett Carroccio says that the bigger your cart size and the more likely you are to get a customer back. He worked with hundreds of companies before co-founding Canal.
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Two cost centers that are the easiest to control are user acquisition and product R&D.
It's wrong to dial up your marketing budget during a downturn because consumers are more skeptical than ever.
Look for ways to increase LTV with a larger catalog and use third party suppliers to lower the cost of goods sold.
As acquisition costs rise, it's likely that the multiple will grow as a new customer is more expensive.
Thanks for taking the time to read.
Walter Thompson Editorial Manager, TechCrunch+
Your protagonist.
How e-commerce brands can outlast this market downturn
Patrick T. Fallon's image was used.
Last week, the world's largest retailer announced it was buying concierge provider One Medical.
The three members of the team shared their thoughts on the deal.
The images are from the same source.
In 1997, the movie "Titanic" came out, but people still argue about whether there was enough room for Rose and Jack to survive.
With two people on the raft, neither would have been safe from the icy water.
Rebecca Szkutak reports that investors can afford to give bridge rounds to founders who are struggling to keep their heads above water.
One founder who closed a round recently said that bridge financing investors need to prove that they are actually building the bridge.
Thorough due diligence that examines everything from revenue to diversity is what startups need to be prepared for.
The head of Telefnica's digital innovation hub Wayra X shared her advice for how founders should negotiate with CVCs in a guest post.
She writes that the primary interest of angel investors is to get a good monetary return.
VCs want innovation and disruption, they don't want just financial outcomes.
It's important to find an investor who shares your values and perspective.
choosing the right partner for the right stage of your business can make the difference between building a billion dollar company and losing control.
The partners at Wiggin and Dana shared a post about working with institutional investors, angels, friends and family.
Your risk tolerance may change, but your process for evaluating investors should not.
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