You can add pictures to your account from your friends, favorite accounts, and other accounts, even if you don't have an account on the photo sharing service.

This feature can be useful for brands who want to engage with their followers.

This option is only available for accounts that allow sharing of their posts If you try to share a post from someone else's account, you won't be able to.

Here's how to share a post on your social media accounts.

How to share an Instagram post to your story

This is the first thing. Go to your phone and open the photo sharing app.

There are two You can find the post on your feed.

There are three. The paper airplane icon is accessible by tapping.

A screenshot highlighting the paper airplane icon on Instagram.
Tap the paper airplane icon.
Devon Delfino/Insider

There are four. The share menu will show up.

There are five. You can add a post to your story.

A screenshot highlighting how to add a post to your story.
Tap Add post to your story.
Devon Delfino/Insider

There are six. A photo or video will be uploaded as a story draft.

There are seven. The icons at the top of the window can be used to add stickers or draw.

A screenshot showing the draft screen for a story on Instagram.
Make the changes or additions you want to make.
Devon Delfino/Insider

There are eight. If you want to share your story less widely, tap Your Story in the bottom left-hand corner.

It's possible to do this when you find a post on someone's profile using the Explore page or when it pops up directly on your feed.

How brands can use the Instagram story feature

Stories can be used by brands to keep their account up to date. Sharing behind-the-scenes content and building a deeper relationship with your audience are two ways it can be useful.

You can find posts from people who already love and use your product or service if you create a brand specific #. You can use those posts to inform your audience about the brands movements.

This will allow you to show off your brand or product to a larger audience on the photo-sharing site. It allows the brand to showcase authentic user-generated content that shows how the products can be incorporated into the daily life of a customer.

You can add a link to a specific product on your site to make it easier for people to find it.