Adam Mosseri said Tuesday that more and more of the social media platform will become video focused over time, defending the changes that made it more like competitor TikTok.
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Videos under 15 minutes will be posted as Reels, the platform's video format, and Reels are now being promoted and shown to others on the platform, a concept very similar to TikTok.
In the wake of the shift from a photo-based app to a video-focused one, several big-name creators have spoken out, including KimKardashian, who has over 300 million followers, and KrisJenner, who has over 400 million.
Mosseri predicted that more and more ofInstagram is going to become video over time as he responded to the backlash.
While it focuses on video, the platform will still support photos.
In order to help creators reach more people and for followers to discover new accounts, Mosseri said that the photo-sharing service would try to get better.
Mosseri said the social media platform will test a "full-screen" display for photos and videos for some users, but it's not yet good enough to be fully adapted by the photo sharing service.
Mosseri said that they would try to put your friends' content at the top of your feed and at the front of stories.
The post was captioned "stop trying to be tiktok I just want to see cute photos of my friends"
The creators of the show are angry that they can't see photos of their friends. A hub for celebrities and content creators to promote their products and services. A new algorithm that highlights video instead of photos means that creators have to change their content to be able to make money from it. Last year, the social media platform's highest-paid creators earned $55.5 million, a 500% increase from 2020, as many of them partner with clothing brands and launch movies and TV shows. Meta may have been spooked by the explosion of growth into the mainstream that preceded the launch of Reels. Meta is facing an "unprecedented level of competition" from TikTok, according to the CEO. The company will focus on Reels as a way to fight this. The Wall Street Journal reported in April that Meta would use artificial intelligence to recommend posts to users.
Two billion. The number of monthly active users of the photo sharing website was reported in December. TikTok said it had over 1 billion.
The top-earning TikTok-ers will expand their fame in the years to come.
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