Apple's First Store With Dedicated Pickup Area in UK Opens This Week

A preview of Apple's new store in London is available on the company's website.

The first Apple Store in the UK has an Apple Pickup area for customers to pick up their purchases.

Apple The Mall at Bay Plaza in New York City is one of the stores where a dedicated pickup area has been put in place.

A mirrored ceiling above the Forum area for Today at Apple sessions is one of the design features of Apple Brompton Road. The store is powered by renewable energy, according to Apple.

Apple Brompton Road is located in London's busy Knightsbridge neighborhood, which is home to many of the city's top retailers. The store has over 200 employees who all speak at least one language.

"We are thrilled to open Apple Brompton Road in London, a city teeming with energy, history, and cultural diversity," said O'Brien. The store's focus on creativity allows the team members to share their passion and expertise with visitors from around the world.

On July 30, four Apple Fitness+ trainers will join Apple's head of fitness technologies Jay Blahnik for an in-store Q&A session at Apple Brompton Road, followed by a three- kilometer walk and five- kilometer run in nearby Hyde Park.