Logitech’s new ‘gender-inclusive’ PC gaming accessories come with the pink tax

Image: Logitech

The PC gaming accessories that have been released by Logitech have been designed to be more gender-inclusive and geared toward women. Companies shouldn't be trying to market consumer technology by gender in 2022, they should recognize the wide variety of tastes and physical needs of consumers Even though Logitech has gone and done it, it hasn't stopped.

The gadgets in the Aurora collection are new, not just new versions of existing products. It still feels like a case of the pink tax at work even though there are a few interesting features.

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Women’s products cost more. Here’s how to avoid the “pink tax.”

The same groups that it has largely ignored for years have now been recognized by the company.

A wide variety of genders enjoy playing games and using all the accessories required, but many peripheral companies have spent a long time designing products for a very specific type of gamer: one with larger than average hands and who is comfortable using peripherals adorned in dark colors and the like.

Not everything needs to look like it comes from the IT department or from where the "gamer aesthetic" came from. In the last few years, it has begun to offer accessories with more rounded corners. The productivity-oriented peripherals were not the focus of the Aurora collection. Only, in addition to neat looks that lean on gender-inclusivity marketing, this collection has worse battery life claims.

Logitech

The G735 wireless headset is the most expensive headset in the class. It looks like a more playful version of the G Pro X model, which has a rotating earcups. A great accessibility feature that more companies should copy is the ability to identify left from right with the use of a sidearm. Smaller heads and things like small earrings and glasses can be accommodated in the G735 design. It's weird that it only makes its other headsets for people with giant heads.

You can connect via 2.4 GHz and your phone viaBluetooth with the G735. The G734 can last 16 hours with the lighting on and 50 percent volume. It's disappointing that this is a figure that most wireless headsets claim to have. It is thought that turning off the lighting increases it's lifespan to around 56 hours per charge.

Logitech

The wireless G715 and wired G713 are tenkeyless models that have media keys, a volume wheel, and a lot of LEDs. They have back lighting beneath their double-shot PBT keycaps, as well as LEDs around the keyboard to give off an aura. At the time of purchase, you will be able to choose between the three types of switches.

The G715 can be used to connect to a Lightspeed 2.4 GHz device. The company says you can expect 25 hours of battery life. Considering its high price, that is on the low side of the spectrum for longevity.

Logitech

The first mouse that was designed for players with smaller hands was the G705. From one angle, it looks like your normal gaming mouse, but from another angle, it looks more like an ergonomics mouse with its thumb rest. It has a gaming-grade sensor with up to 8,200dpi of sensitivity and can last up to 40 hours with the lights on. The battery life isn't good. I am beating a dead horse if it sounds that way.

The Aurora collection of accessories is not cheap. If you bought the wired G713, you will have to pay an additional $30 for the G715, but why not buy the other two? There are add-ons to purchase as well.

• The G735 comes in white, but you can purchase a different colored boom microphone bundled with two ear pads (in pink or neon green) for $20.
• As for the keyboards, you can purchase top plates for either keyboard for $20, and don’t forget a $40 set of keycaps.
• For the mouse, there are two accessories to buy, including a $29.99 15.75 x 18-inch mousepad and a $40 heart-shaped carrying case for both the G735 headset and the G705 mouse.
• If you’re all in on Logitech’s inclusive lineup and you purchase one of each add-on, you’ll pay at least $649.97.

Many tech companies like to tell the press that their new gadgets are the result of a lot of user research, testing, and collaboration with the intended audience as if those are the ingredients that will guarantee a great product. The team behind this collection seemed excited by the idea that its new products will make some people feel seen. Products that are too focused on one group make them feel repetitive and off-putting. It's good that Logitech makes gaming mice for smaller hands and headsets that can be worn with glasses. It's a good thing to make gaming more accessible.

The problem is that Logitech doesn't want to solve the problem of smaller gadgets needing less space for batteries. The high price is problematic.

If your target audience can't afford the product or use it for less time than cheaper alternatives, how accessible is it?