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It's T.

The Google Play logo and the number 10 in Google colors: red, blue, yellow and green

2012 was the year that "Call Me Maybe" and "Venmoing" were on top of the charts. The mission of Android was to make mobile computing accessible to everyone.

We opened the doors of GOOGLE PLAY. More than 2.5 billion people in 190 countries use the internet every month to find apps, games and digital content. More than 2 million developers work with us to build their businesses. 10 of our favorite features from the last decade are included in this list.

  1. New ways to enjoy apps and games: Products and features like Google Play Pass and Google Play Instant introduced new ways to discover and experience apps and games. We also launched Google Play Points so you can earn points and rewards for the ways you already use Google Play. As of today, more than 100 million people have joined the program.
  2. Gameplay on more devices: We set a goal to make our products and services work better together. Last year, we announced the beta of Google Play Games on PC in Hong Kong, South Korea and Taiwan — allowing for easy gameplay across your Android phone, tablet, Chromebook and Windows PC.
  3. A celebration of your favorite apps and games: Our annual Best Of Awards celebrate the top apps, games and other content on Google Play. Over the years, we’ve expanded it to 19 countries and added new categories like "Best Hidden Gems" and “Best Apps for Good.” We also introduced the Users’ Choice Award so you can vote for your favorite titles and recognize the developers that make the apps and games you love.
  4. A safe and trusted space: Google Play Protect, our built-in malware protection for Android, now scans and verifies over 100 billion apps every day to help keep your device, data and apps safe. And earlier this year, we launched a new Data safety section where developers are required to give people more information about how their apps collect, share and secure data.
  5. Help for developers of all sizes: Every step of the way, we’ve invested in helping our developer community grow their businesses — including providing business and technical consulting and supporting small studios through efforts like our Indie Games programs. Visit the Android Developer Blog to read more about our journey with our developer community over the past decade.
  6. Support for nonprofits: You can make charitable donations through Google Play and even use your Play Points to support great causes, with 100% of your contributions going directly to nonprofits.
  7. Stronger representation in gaming: Through research, youth engagement and partnerships, Google Play’s Change The Game initiative celebrates and empowers women as players and creators. We’ve been particularly inspired by the creativity and talent of Design Challenge participants over the years.
  8. Resources for parents: The Kids tab in Google Play helps parents easily find and pick teacher-approved apps, while Google Kids Space — a kids mode on select Android tablets — features apps, books and videos for your kids to explore. Family Link also gives parents the tools they need to stay involved and help manage their children's online experiences.
  9. Investment in local economies: Partnering with our developer community has helped bring better apps and games to people around the world, created new jobs and supported local economies. In fact, Google Play and Android have helped create over 2 million jobs in the U.S. alone.
  10. A fresh look
The new Google Play logo, prism and color palette

We are introducing a new logo that better reflects the magic of Google and is similar to the branding of many of our helpful products.

For the past 10 years, we would like to thank our community and developers for their support. Play Points members can get 10x points for every dollar they spend. You can learn more about the start date by visiting the "Earn" tab.