As interest in electric vehicles continues to grow, consumers may find they have a lot of questions that they don't know what to ask. To educate curious car buyers about the new world of battery-powered vehicles, GeneralMotors is launching a new online platform called EV Live.
If you own a computer or phone, you can log into EV Live to chat with one of GM's EV experts, who can offer advice and help promote the company's many EV related products.
Hoss Hassani, GM vice president of EV ecosystems, told reporters that the company was hoping to break the internet on Monday.
“We’re hoping to break the internet on Monday”
EV Live won't be powered by machines that sound like humans. GM will use real-life human beings who will be available for group discussions or one-on-one chats with customers. You can schedule appointments in advance. There will be pre recorded sessions that deal with frequently asked questions.
The staffers, many of whom are plucked from the automaker's pool of auto show workers, will field questions from inside a studio near GM's Detroit headquarters. The reporters were able to see a few staffers walking around the brightly lit studio with their phones in their hands.
Commercial and fleet customers of GM may have questions about how electric vehicles fit into their businesses. As they increase their electric offerings, dealers are expected to use the platform.
Customer questions about car ownership are usually answered by auto dealers. The shift to electric has left many dealers out of their depth. GM is in the middle of a massive training program to bring its dealers more up to speed on the transition to electric vehicles, and EV Live is meant to be a complement to that effort.
Questions about range, charging, and total cost of ownership are expected. The company will try to be neutral in its responses, but most likely will steer people to its own products. It won't be able to answer any questions specific to a competing EV brand
“We have not trained our staff to be able to answer questions about Tesla battery packs”
The staff has not been trained to answer questions about the batteries. If someone wants to learn more about a competitor, they can do so through their competitors channels.
GM says it has procedures in place to shut out internet troll's who want to bomb EV Live with harassment or misinformation.
Caley Hill is the EV ecosystems manager at GM.