Apple Reportedly Scaling Up iPhone 14 Orders While Android Brands Struggle

In contrast to faltering devices, Apple has scaled up its orders for components, according to a report.

Ahead of the launch of the iPhone 14 lineup in September, Apple has increased its component orders from suppliers, according to reports. According to supply chain sources, this comes in stark contrast to a range ofAndroid brands, which are still facing sluggish sales.

There has been a noticeable year-on-year rise in Apple's sales over the last few months. After cutting initial chip orders for the iPhone 14 models, good sales performance for the current iPhone lineup encouraged Apple to boost preparations for later this year. According to a report from earlier this month, Apple's iPhone 14 models are expected to sell better than the 13 models.

The launch of new models in September usually slows down sales of the device, but this July shipments were one-third higher than last year, suggesting that the device is still in high demand. Suppliers have been told by Apple that the initial sales of the iPhone 14 will be higher than the initial sales of the iPhone 13

Over the past year, the mid- to low-end of the market has struggled due to waning demand. According to a report, clients have cut orders by as much as 30% from the supplier.

It is thought that Apple will begin trial production of the iPhone 14 lineup in August and begin mass production in September.