Quick question: would you buy a monitor from a company called Dough?

Photo by Alex Chan Tsz Yuk/SOPA Images/LightRocket via Getty Images

It's fantastic to have dough. It's possible to make bread with it. There are biscuits, pies, pizzas, pasta, and pastry. It's not possible to make a PC monitor with the stuff.

Maybe that is the reason I can't stop laughing at this message.

Screenshot by Sean Hollister / The Verge

Before that, the disastrously crowdfunded Eve V tablets, Eve is the company that makes the Spectrum monitor.

The company is called Dough.

The flagship monitor is called the Dough Spectrum. It comes off the tongue quickly.

Dough says that it chose the name because it was available.

In the effort of cutting off shipping time and making our products widely accessible, we’re entering retail globally this year. To legally protect our brand, we need to have a name that we can trademark. Sadly, we can’t use EVE. But lucky for us, DOUGH is available.

Dough said it was looking for something more mature.

There are other famous Eves to contend with around the world, like the smart home company and the MMO, and I think Dough might be trying to run away from some really badseo. Some of the highest quality results for the company include an investigation titled " All about Eve: The upstart PC brand struggling to pay back jilted customers" and " Is The Eve Spectrum 4K a scam?" We bought one to find out what happened.

There is a card on top of a search for "EveSpectrum". It's not a good look.

Screenshot by Sean Hollister / The Verge

We covered WeWork's stint as The We Company, the lying liars behind "Voltswagen," and what happened when Disney had no Fox left to give in our previous coverage. There is also Meta.

What about Dough?

The cake is taken.