The response to the redesign of Prime Video was overwhelming. The interface of Prime Video seemed stuck in 2010 and it became a relic. Amazon's competitors have changed their user experience a lot.
Prime Video's designers seemed to notice. One thing that stuck out about the app's redesign is how closely Amazon's video service now resemblesNetflix There is a navigation icon on the left side. Check to see if it's true. The top 10 list has a lot of numbers. It can be seen on the home screen. Prime Video has added artwork that expands to landscape and auto-plays a trailer when you hover over it.
People don't seem to mind the similarities based on the comments on our story and comments I've seen on various websites. The interface has become the defacto standard across several companies. We use all of these services to reach the entertainment on each one, and having a samey interface between them should make it simpler for everyone.
The risk of confusion is posed by it. When you are trying to find the new Lord of The Rings series on Prime Video, you might find yourself scrolling through multiple channels.
It usually doesn't go well when companies try to flip the table and change the user experience. One or two items at a time with full-screen artwork and oversized, thin-weight fonts was the new look of the redesign of the site.
In the months and years that followed, a lot of the more drastic changes were reversed. It hasn't fully adopted left-side navigation yet, but all the main sections are the same.
We have decided on the right way to design the video streaming app. All the headaches are not solved. The seasons of TV shows are listed separately by Amazon. I have found that this is a major annoyance for some users and that it hasn't changed since the redesign. The company is trying to stop showing multiple versions of the same movie. The 4K split for more than half of the Prime Video catalog has been resolved since the beginning of the year.
A lot of people would love to have the option to permanently exclude what is shown in all these carousels from their Prime subscription. Don't expect that to help Amazon's bottom line in regards to subscriptions and rentals. The reworked Prime Video will continue to evolve. At least it is more usable than before.