I don't think they can go any further over the top with their merchandising, but they do come up with more and more ridiculous ways to promote their movies, shows, comics, toys, video games, and theme parks. The official collection of gemstones was announced today at Comic-Con.
It was revealed by Daymond John, who is a self-made millionaire. According to the press release, there is a collection of gemstones called the "Infidel Collection of Gemstones." The Time Stone is a emerald, the Space Stone is a sapphires, the Reality Stone is a rubies, the Power Stone is an aquamarine, and the Soul Stone is a spessartite. The six stones have an estimated value of $25 million.
There is a $25 million question. It's too much. This is much more than the ordinary. This is not a collectible because of its collectability, but because it has material worth. I don't care if fans interact with the media in a way that makes them happy, I just want to make sure they are happy. Something like this, which is pure excess, doesn't feel like a collectible. This sort of thing is more than just a status symbol, it's a collection of things.