Meta is now taking legal action.
That may sound like a bit of a head-scratcher, but a smaller company known as Meta is planning to file a lawsuit against the parent company of Facebook.
Meta was founded in 2010 to create and promote live, multi-sensory art experiences, sometimes featuring virtual and augmented reality tech.
"On October 28, 2021, Facebook seized our META mark and name, which we put our blood, sweat, and tears into building for over twelve years," reads a pop up announcement on the company's website. We were taken by one of the most powerful companies in the world.
After eight months of trying to negotiate with Facebook, we were left with no choice but to file a lawsuit against them.
The parent corporation was renamed "Meta" in October of last year in a major push into virtual reality.
Facebook doesn't have the best track record when it comes to protecting users' privacy. Efforts to establish the Metaverse haven't helped the company's image.
The smaller Meta doesn't want its name associated with any of that.
In a complaint filed with a US district court, the smaller Meta claims that "it can no longer provide goods and services under the META mark because consumers are likely to mistakenly believe that Meta’s goods and services emanate from Facebook and that Meta is associated with the toxicity that is inextricably linked with Facebook."
It's a case of David vs. Goliath. It will be hard for the smaller Meta to topple a giant like Facebook in a legal battle.
It's safe to say that the two companies aren't going to be near each other in the foreseeable future.
Man uses life savings to buy non-existent land.
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