Cats can't stop watching 'Stray' and yes, there's a whole Twitter account about it

Humans are not the only ones who are into Stray. The cats seem to like it.

Stray is a new game out this week on PS4 and 5 and PC that allows you to play as a cat in a cyberpunk world.

The release of one of the most anticipated games of the year has generated a lot of interest around the ways in which you're rewarded by simply being a cat. It's the game's appreciation of classic cat behavior that makes it hard for players to play.

There is a stream of photos and videos from Stray players whose cats can't seem to get enough of the game. They're looking at the screen. It's wonderful to watch.

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Stray's attention to feline detail is what makes this adorable. The game makes the most out of its material by fully grasping what it is that makes these enigmatic creatures so beloved as pets and internet icons.

I've never seen a marketing campaign like this before. If I hear back, I will update this story.

Stray absolutely nails what being a cat is all about.