The arrival of the cheaper advertising-supported plan on the platform has been moved to early 2023 according to the reports that have been circulating.
The majority of what people watch on the internet can be found in the ad supported tier. We are talking with the studios about things that don't. Members of the ad tier will have a great experience if we launch the product today. "We will clear some additional content, not all of it, but don't think it's a material hold back to the business."
The company reported a loss of 970,000 subscribers in the second quarter of 2022. Some of its premier programming is locked behind the paywall, which could deter people from considering the ad-supported version.
Netflix loses 970,000 subscribers, its largest quarterly loss ever
The company didn't say who they were in talks with or what titles wouldn't be on the ad supported tier. According to The Wall Street Journal, Warner Bros., Universal and Sony Pictures are some of the major entertainment studios that are trying to amend their programming deals with the streaming service.
The shows "The Crown", "Russian Doll", and "Cobra Kai" are produced by Sony and Universal respectively.
It was not possible for the company to give a comment.
The plan will likely start in a few markets where advertising spend is significant.
There was a delay of 8:10 p.m. on July 19th. The company declined to comment.
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