Most people have developed their own approach to dealing with reviews on websites like Amazon.
Some use a blend of instinct and experience to decide if what they're reading is legit, while others try to get an overall feel for a product's reputation. Some people ignore them completely.
It is difficult to determine if what we are reading has been posted by a genuine customer or by someone paid to give false praise.
Amazon has spent a lot of money on automated and human-driven systems to try to keep bogus reviews off its site.
The administrators of more than 10,000 Facebook groups are being sued by Amazon for organizing fake reviews that end up on the site.
In a post on its website, the company said that it was setting up groups to recruit people to post misleading reviews on Amazon in the U.S., the U.K., Germany, France, Italy, Spain, and Japan.
Car stereos and camera tripods are some of the hundreds of products available for sale on Amazon.
The Amazon Product Review group is on Facebook. When Meta kicked it off its platform, it had more than 42,000 members. The administrators of the group altered the spelling of words in order to hide their activity from the A.I.-powered software.
More than 12,000 employees work for Amazon to protect it from fraud and abuse.
Another Amazon-employed team is tasked with identifying fake reviews on social media platforms. Any abuse that is spotted is reported to the companies that are supposed to remove it.
"Our teams stop millions of suspicious reviews before they're ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media."
There is a recommended video.
All Rights Reserved © 2024
