YouTube rolls out new shopping features, announces partnership with Shopify

There are a number of new shopping features for both viewers and creators on the site. creators and merchants will be able to feature their products on their channels as a result of the partnership between YouTube andshopify If you are eligible, you can link your store to your channel.

With this partnership, creators who link their stores can display their products across their channel and leverageshopify's real time inventory sync. In the U.S., creators can now allow viewers to complete their purchases on-site. The creators can benefit from the partnership by going to the shopping tab in the studio.

There is a new shopping destination in Explore for viewers in the US, India and Brazil. There will be shoppable content for viewers in these countries. The shopping destination is going to be rolled out to more countries later this year.

The ability to tag products to a live stream directly from the Live Control Room is one of the new live shopping features.

The company is introducing new tools that will allow creators to easily manage how their products are tagged and appear across their channels. It is aware that creators spend a lot of time developing their products so it wants to make it easier for them to manage their stores on YouTube and bring their products directly to their audience through these new tools

The launch of the new features comes as YouTube has been working to transform its platform into more of a shopping destination with product launches such as shoppable ads or the ability to shop directly from livestreams hosted by creators.

The company teased upcoming features that it said would make it easier for viewers to discover and buy brands. Two creators will be able to go live at the same time to co- host a live shopping stream. Each creator would bring their own fans to the stream in order to double the draw. In the future, creators will be able to start a shopping livestream on their channel, then direct their audience to a brand's channel for fans to watch.

YouTube teases livestream shopping expansion with co-streams, live redirects