TV shoppers looking to spend less than $1,000 on a new set used to be recommended by Vizio. Over the last several years, companies like Hisense and TCL have made their presence felt in the mid-range price segment, which has been a specialty of Vizio.
It didn't help that Vizio had some issues with its 2020 TV lineup, requiring multiple firmware updates to get those TVs where they needed to be for the most demanding gaming It makes sense that the company waited to announce the models.
The highest end sets are not being refreshed. The 65- and 75-inch P-Series Quantum, 85-inch P-Series Quantum X, and OLED TVs will all continue to be sold for the rest of the year. izio says they will continue to get software improvements.
Vizio is doing its best to fend off TCL and Hisense
The M-Series is the focus of the company as they celebrate their 20th anniversary. The M-Series is the leader of the new lineup. This TV is available in 75, 65, and 50-inch sizes. Peak brightness can reach up to 1,000 nits and it has up to 32 dimming zones.
The 50-inch model has a native refresh rate of 120Hz and can be used for PC gaming with a resolution of 1920 x 1200. The input lag has been cut in half. The gaming menu has been added by Vizio. Only one of the fourHDMI 2.1 ports is labeled as providing 4K at 120Hz. The M-Series Quantum 6 lineup has the same quantum color picture quality without some of the features.
The V-Series is available if you step down from the M-Series. The 55 inch size in this line is often the best-selling TV in America on any given day according to the company. Every model of the V-Series delivers 4K picture with full-array local dimming, as well as support for Dolby Vision and HDR10 Plus. The Full HD D-Series is available in smaller sizes ranging from 24 to 43 inches with a starting price of just $1699.99. There is some level of local dimming there.
The company is promising quick navigation of its SmartCast software on all of the new TVs. The M-Series and V-Series have the ability to use wi-fi 6E for more reliable streaming performance.
The M-Series Elevate 5.1.2 system brings the neat trick of the company's flagship soundbar, auto- rotating speakers, to a more affordable model. There are aluminum discs at each end that illuminate when the speakers shift to fire up.
The standard M-Series All-In-One 2023 soundbar might be more your speed. It is much cheaper since it is a 2.1 soundbar. The company says it still delivers an uncompromising, full-featured audio system with performance that surpasses its size.
As has always been the case, Vizio is aggressively pricing its TVs and soundbars in the years to come. The question is whether the company can keep up with others in the mid-range TV market.