Some of the trends of the past two years may or may not spell a new future for the consumer web, as many of the founders and investors are left wondering if this latest bull run was just a dream or if it was actually a reality.
We spoke with the creator of a product called Yat, which sells what are essentially emoji shortlinks. The idea of digital ownership has gained popularity as a result of the NFT craze, and some of these go for a few bucks, others for hundreds of thousands of dollars.
The full episode can be heard below.
Jain talked to us about how important it is to own a digital identity and why someone would want to pay to own their own string of emoji characters.
It says a lot about a person when they own something, Jain says. It's like conviction when you own something. Something could be at risk. You have spent money or time to own the thing.
Jain talks about the importance of ownership and what it means to have a blockchain-stored asset as opposed to soft ownership in our conversation.
When you register an account on a traditional social network, you don't really own the account, and they can shut it down at any time. Jain says that happens all the time. It is important for people to own their internet identities just like they do in real life. Everybody on the planet who is connected to the internet is able to communicate with each other in a variety of ways. If you want to tell a beautiful story about yourself, you can use the strings of emoji.
Jain was asked if consumers cared about ownership of digital assets and what other plans Yat has to build out its web3 opportunities.
You can listen to more of Jain's interview. You can subscribe to Chain Reaction on Apple and other platforms.
Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up
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